Frequently Asked Questions

We collaborate with top survey panel providers and established online communities to recruit your participants. We focus on a statistically valid sample of “general population” consumers to participate in your ideation or prediction market.

Keep in mind, not everyone who is recruited participates in your exercise or prediction market. People self-select in based on their familiarity with the topic area and for prediction markets, their belief they can make an accurate—and winning—prediction.

This is one of the main reasons why we can offer you so many new ideas. It’s also the reason that prediction markets are accurate, even with a diverse population. Nobody likes to lose money: real or imaginary!